Sunday, June 6, 2010

NTT's "Kazaspot" Combines Mobile Marketing with "Osaifu-Keitai" Mobile Wallet

NTT Communications is introducing a software-as-a-service (SaaS) mobile-marketing solution that enables stores to engage consumers via mobile phones embedded with contactless IC chips, known as Osaifu-Keitai ("mobile wallet") in Japan.

"Kazaspot," which combines the Japanese words for waving and spot, comprises dedicated reader/writer data terminals installed in physical stores and connected to servers at NTT Com's secure, robust data center.

Consumers simply wave their mobile wallets over the terminals to download basic data that enables them to participate in mobile Web-based surveys, loyalty programs, gift lotteries and other customer programs. The customer's mobile phone becomes the user interface. The system works with mobile-wallet phones from NTT DOCOMO, au and SoftBank Mobile.

NTT Com said its new Biz Marketing Kazaspot will allow enterprises to flexibly customize solutions and integrate them with not only existing services, but even vending machines and digital signage. A variety of reader/writer terminals are available to suit specific types of solutions.

The carrier noted that there are now more than 60 million mobile wallets in Japan being used for electronic money, rapid transit payments, identification, etc.

See also