Thursday, June 10, 2010

Nielsen's Three Screen Report Shows Flat Internet Video Trend in Q1

While the overall amount of video that Americans watch continues to rise, the amount of time spent watching online video decreased slightly in Q1 2010 compared to Q4 2009, according to the latest edition of The Nielsen Company's Three Screen Report.

Q1 2010 data shows that 138 million people watching video on the Internet spent on average 3 hours, 10 minutes during the month doing so. As of 1Q10 the 20.3 million people who watch mobile video in the US spend on average 3 hrs, 37 minutes each month watching video on a mobile phone.

Nielsen noted that high-speed broadband Internet access, now in 63.5% of homes, has created a better user experience for watching online videos. They are also continuing to simultaneously use the Internet while watching TV, with the average time spent doing both activities up 9.8% to 3 hours and 41 minutes.

Nielsen's latest Three Screen Report is available for download.