Tuesday, June 1, 2010

AT&T Updates Mobile Data Pricing, Eliminating Unlimited Plan

AT&T updated its mobile data pricing plans to eliminate the option of unlimited data, including for iPhone users, while lowering the monthly cost for the majority of users. Current smartphone customers are not required to switch to the new plans, but can choose to do so without a contract extension. AT&T is also providing unlimited access at no additional charge to more than 20,000 AT&T Wi-Fi Hot Spots in the U.S. Customers can also use unlimited Wi-Fi at home, in the office or elsewhere if available.

The new AT&T plans are:

  • DataPlus. Provides 200 megabytes (MB) of data for $15 per month. This plan, which can save customers up to 50 percent off their wireless data charges. If customers exceed 200 MB in a monthly billing cycle, they will receive an additional 200 MB of data usage for $15 for use in the cycle. Currently, 65 percent of AT&T smartphone customers use less than 200 MB of data per month on average.

  • DataPro. Provides 2 gigabytes (GB) of data for $25 per month. Should a customer exceed 2 GB during a billing cycle, they will receive an additional 1 GB of data for $10 for use in the cycle. Currently, 98 percent of AT&T smartphone customers use less than 2 GB of data a month on average.

  • Tethering. Smartphone customers -- including iPhone customers -- who choose the DataPro plan have the option to add tethering for an additional $20 per month. Tethering lets customers use their smartphones as a modem to provide a broadband connection for laptop computers, netbooks or other computing devices. Tethering for iPhones will be available when Apple releases iPhone OS 4 this summer.

  • iPad. A new $25 per month 2 GB plan will replace the existing $29.99 unlimited plan. iPad customers will continue to pre-pay for their wireless data plan and no contract is required. Existing iPad customers who have the $29.99 per month unlimited plan can keep that plan or switch to the new $25 per month plan with 2 GB of data.

  • Customer Text Notifications On Data Usage. When customers begin to approach their monthly usage limit, AT&T will send three text notifications -- after they reach 65 percent, 90 percent and 100 percent of the threshold. Customers will also be sent emails if AT&T has their email address.


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