Sunday, May 2, 2010

Limelight Acquires EyeWonder for Monetization Tools

Limelight Networks completed its acquisition of EyeWonder, a privately held company based in Atlanta offering video content monetization tools for publishers.

At the time the deal was first announced last December, the companies valued the transaction at approximately $110 million, comprised of approximately $62 million in cash (subject to adjustment based on EyeWonder's financial condition at Closing) and approximately 12.74 million shares of Limelight common stock.

EyeWonder's advertising serving platform was projected to service over $500 million in media spend globally in 2009, helping stakeholders across the digital advertising ecosystem to realize increased return-on-investment from that spend.

The combination of EyeWonder's value-added monetization solutions and Limelight Networks' delivery, storage, management and consulting services will help content publishers to deliver and monetize their video content.


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