Monday, May 17, 2010

BroadHop Releases its Policy Management for iPhone and Android

BroadHop released its SmartPhone Application Framework for the iPhone and Android OS. This allows mobile, policy-based applications to be bundled with a smartphone or downloaded by a subscriber from an app store. Once implemented, smartphones and service provider infrastructure can communicate, manage services, and initiate personalized, policy-based services in real time.

For example, a service provider could develop an interactive, loyalty-oriented program (with points-based benefits much like airline mileage programs) in which service providers could notify mobile subscribers within highly congested areas that their bandwidth would likely be constrained. Then, if desired, the provider could offer the subscriber the option to upgrade their network connection temporarily by using accumulated loyalty points, or even to downgrade voluntarily (freeing resources for other customers) to receive loyalty credits in exchange. BroadHop said this is just one example of the service and applications that service providers could create in order to work with their subscribers in managing network resources.

"Over the better part of the past decade, an era we refer to as Policy 1.0 , service providers have primarily used policy management as a tool for resource control and bandwidth management," said William Diotte, BroadHop's CEO. "With the introduction of the industry's first mobile applications for our Quantum Network Suite, BroadHop has ushered in the era of Policy 2.0, where policy management is used as an integral platform for service and application creation and, more importantly, as a means to provide a more compelling and positive subscriber experience."

In addition, BroadHop released a Policy Builder application module for application and/or service development in conjunction with its Quantum Network Suite. Policy Builder is a virtual workbench for authoring rules-based services through the creation of new service policy "blueprints" for new services and also extending existing installations that utilize different, and sometimes fragmented, policy enforcement points and subscriber databases. This allows service providers to deliver policy based services more rapidly by aggregating rules into reusable policy objects and templates. BroadHop integrates with existing back-office systems such as subscriber and service data sources and OSS/BSS platforms.