Sunday, March 14, 2010

AT&T Looks to Quick Messaging Devices

AT&T is looking to a fresh line-up of lower cost Quick Messaging devices to bring smartphone-like experiences to a wider mass-market. AT&T's new line-up adds four new Quick Messaging Devices from Samsung and Pantech with enhanced messaging, video and photo sharing, and contacts management.

"Quick Messaging Devices are very important for us - it's a category that we defined for the industry and that we continue to lead in value, quality and innovation," said David Christopher, chief marketing officer of AT&T Mobility and Consumer Markets.

New services for these Quick Messaging devices include:

AT&T Address Book - Syncs contacts to an online address book so customers can access and manage their mobile contacts from their handset - or their PC. Synchronization occurs automatically when any change is made, so contact information is always backed up. From the online interface, customers can import contacts from other Web-based address books, such as personal e-mail accounts, as well as send text messages to their contacts' mobile numbers. There is no additional charge to use AT&T Address Book.

Next Generation Messaging - Brings an advanced messaging experience designed by AT&T to the quick messaging phones category. The familiar text messaging experience is enhanced with group messaging and "reply all" functionality for up to 10 contacts, a threaded conversations format, a consolidated inbox, and enhanced multi-media display.

AT&T Mobile Share - Helps customers quickly transfer photos and videos captured on their mobile phone to other destinations and allows customers to manage that content across the mobile and PC screens. Customers can share videos and pictures in full resolution, up to 10MB, with their home computer, social networking sites, other people and a personal Internet-based storage locker from AT&T - all from their wireless handset.

AT&T Mobile Share is available for $10 per month for 50 media transfers; customers can also pay per use, at $.35 per transfer. The service includes online storage of 250MB. Customers can purchase an additional 10GB of storage for $5 per month. Standard data charges apply for browsing the online media locker from the mobile handset.

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