Tuesday, February 2, 2010

Nokia Reports Fast Adoption of New Ovi Maps With Free Navigation

Since launching its new version of Ovi Maps with free walk and drive navigation on January 21, Nokia has delivered over 1.4 million downloads. The one million mark was reached just one week after the launch.

The new Ovi Maps is a key part of Nokia's strategy to lead the market in mobile maps, navigation and location-based services. By leveraging its investment in NAVTEQ, the company hopes to quickly activate a massive user base to which it can offer new location features, content and services.

"We're averaging a download a second, 24 hours a day," said Anssi Vanjoki, Executive Vice President, Nokia. "When we announced free walk & drive navigation we knew it would be a game-changer. The number of people now using their Nokia for navigation, and as a result looking for more location-aware software, is growing faster than even we predicted."

As of 31 January 2010 the top five countries downloading the new version of Ovi Maps were: China, Italy, UK, Germany and Spain. The top five most popular Nokia devices installing the download were: Nokia 5800 XpressMusic, Nokia N97 mini, Nokia N97, Nokia 5230 and Nokia E72.