Thursday, February 4, 2010

comScore: Hulu Surpasses 1 Billion Monthly Video Streams

Online video viewing in the U.S. reached a record level in December 2009, with 33.2 billion videos viewed during the month by nearly 178 million U.S. Internet users, according to the latest figures from comScore.

Some notable numbers reported by comScore:

  • Google Sites continued to rank as the top U.S. video property in December, delivering 13.2 billion videos, with accounting for nearly 99 percent of all videos viewed at the property.

  • Hulu ranked second with more than 1 billion videos viewed, an all-time high for the property, and representing 3.0 percent market share.

  • Microsoft Sites ranked third with 561 million (1.7 percent), followed by Fox Interactive Media with 551 million (1.7 percent) and Yahoo! Sites with 539 million (1.6 percent).

  • The average U.S. Internet viewer watch 187 videos during December.

  • The average Hulu viewer watched 22.9 videos during the month, representing another all-time high for the property.

  • The duration of the average online video was 4.1 minutes.