Sunday, January 3, 2010

Quantcast Raises $27.5 Million for Digital Media

Quantcast, a start-up based in San Francisco, raised $27.5 million in new capital to support rapid adoption of its Quantcast Media Program, which offers advertisers a standardized means to measure, organize, buy and sell real-time audiences.

Cisco and prior investor Polaris Venture Partners co-led the round, increasing its ownership position in the company and previous investors Founders Fund and Revolution Ventures also participated.

"Digital technology is transforming the way media and advertising is measured, personalized and delivered, from TV set-top boxes to the desktop PC and mobile phone," said Konrad Feldman, Quantcast co-founder and CEO, "As we aim to power ubiquitous addressable media solutions for a networked digital future, we're thrilled to be able to access Cisco's deep expertise and global business presence."