Tuesday, January 19, 2010

FCC Establishes New Rules for Video Distribution

The FCC is establishing new rules to allow DBS providers, telcos and other competitors to obtain more of the "must have" programming they need to offer viable alternative video packages to consumers and an opportunity to file complaints if the programming is withheld.

Previously, a loophole in the Program Access rules enabled cable-TV operators to lock up local sports events and other popular programming and withhold them from rival providers.

The FCC said its new Order promotes competition, fosters innovation and empowers consumers, all while creating a fair process for the commission to handle pending and new claims in a speedy and just manner.

FCC Chairman Julius Genachowski stated: "Today's action represents a major step toward realizing the promise of a competitive marketplace for video services -- while also supporting innovation in the video marketplace. Our new rules are structured to preserve incentives for cable operators to develop innovative programming such as local news networks. The new rules also create a fair process for the Commission to adjudicate claims."http://www.fcc.gov

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