Thursday, December 3, 2009

Telenor Launches Mobile Services in Seven Indian Telecom Circles

Telenor Group's Indian mobile operation, Uninor, launched mobile services in seven Indian telecom circles, representing a population footprint of close to 600 million people. Specifically, Uninor services were launched simultaneously in the circles Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, Uttar Pradesh East, Uttar Pradesh West and Bihar (including Jharkhand).

The launch of Uninor's services happens only eight months after Telenor Group finalized the a share purchase agreement of the Unitech Group's wireless division.

Uninor said its entrance into the market represents the largest ever distribution at launch by any operator in India. From the start, Uninor will be retailed at over 210,000 points of sale through close to 1000 exclusive distributors in the seven circles. Uninor services will also be available in 17 exclusive company owned shops and 50 exclusive franchisee shops.

Unior seeks to scale its operations by using an outsourcing model. The company holds tower sharing agreements with Tata Teleservices' tower company and Quippo Telecom Infrastructure Limited. The company will also leverage Telenor's established marketing and design framework along with its own local identity.