Sunday, November 29, 2009

Rogers Launches On Demand Online

Canada's Rogers Communications launched its On Demand Online, a web-based destination for aggregated primetime and specialty TV programming, movies, sports and web-only extras. The service is available online exclusively to Rogers customers from any Internet connection within Canada.

The initial BETA roll out will feature more than 1,000 hours of aggregated content from 17 broadcast and production partners and 30 channels. Those Rogers Cable customers with matching cable TV subscriptions will be able to access online a selection of their own specialty TV programming they subscribe to at home.

"Rogers On Demand Online is an extension of the existing cable television model which customers have come to enjoy and rely on at home that truly
revolutionizes the world of entertainment and provides the most convenient TV content access ever made available," said David Purdy, Vice President of
Video Product Management. "By expanding the TV experience to the Internet, Rogers customers can now take TV beyond the box with their favorite shows,
movies, TV classics and exclusive content - all in one place from virtually any place - wherever they have an Internet connection in Canada. And this is
just the beginning."