Sunday, November 29, 2009

AMCC Becomes AppliedMicro with Focus on Telco, Data Center and Enterprise

Applied Micro Circuits Corporation (AMCC) has changed its name to AppliedMicro to reflect the company's drive for breakthrough energy efficiency and cost optimized semiconductor devices that will propel the company into new growth markets.

In keeping with the 30-year AMCC heritage, the company said it will remain dedicated to its customers in the telco, datacenter and enterprise markets, while increasing market share by striving to reduce the power consumption of its products by as much as 50 percent.

AppliedMicro vowed to leverage its substantial intellectual property, patent portfolio and engineering resources to pursue aggressive migration to advanced manufacturing processes and design techniques for its semiconductor devices that lead the market in optical transport, network switches and, routers, data center and enterprise systems. The company plans to migrate to 40-nanometer and 28-nanometer manufacturing processes to help achieve the energy efficiency gains.
Applied Micro believes its will set new standards for low-power ultra-high performance processors, framers, mappers, physical layer and optical data center devices that will drive a new era of energy efficient infrastructure.

In addition, new design centers in India and Vietnam will assist the company in bringing advanced hardware and software solutions to market as most of the company's engineering resources remain at its Sunnyvale, California headquarters.

"While higher performance continues to be an industry driver, energy efficiency will play a more prominent role in the design considerations and purchasing decisions for our customers in the data center and telecommunications industries," said Dr. Paramesh Gopi, President and Chief Executive Officer of AppliedMicro. "We are driving fundamental technology innovation that will radically lower the energy consumption of enterprise, datacenter and small business systems while simultaneously providing significant cost savings. Our computing and communications silicon solutions will have pioneering performance and the lowest power footprint in their class."

  • In January 2009, Dr. Paramesh Gopi was named President and CEO of AppliedMicro in January. Previously, he served as VP and GM of Marvell's
    Embedded and Emerging Business Unit.

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