Wednesday, August 19, 2009

FLO TV and Rentrak Offer Audience Measurement for Multicast Mobile TV

FLO TV, a subsidiary of Qualcomm, and Rentrak introduced a viewership and advertising impression reporting system based on Rentrak's TV Essentials media measurement technology. Through their collaboration, FLO TV and Rentrak will deliver reporting that will serve as the currency for advertising sales on FLO TV and provide deeper insights into FLO TV audience viewing patterns while not divulging any individual subscriber's personal information.

FLO TV will provide ongoing reports to content providers and advertisers to assist them in their programming and media buying decisions for this emerging platform.

FLO TV and Rentrak are currently in the integration phase and are planning to share impression data with their programming partners later this year.

The FLO TV service is available through the top two U.S. wireless carriers, including AT&T as AT&T Mobile TV.

See also