Tuesday, July 21, 2009

Plastic Logic eReader to Connect via AT&T 3G Network

Plastic Logic, a start-up developing an eReading device for business users, has chosen AT&T's 3G network to provide the mobile broadband connection.

The Plastic Logic Reader, which is also Wi-Fi enabled, is expected to launch in 2010. The company is targetting busy, on-the-go business professionals who want to keep up to date on key information and who need to read and review multiple documents throughout the day. The Plastic Logic device is about the size of an 8.5 x 11 inch pad of paper, less than a ¼ inch thick and weighs less than many print magazines.

"We're extremely proud to be able to offer the Plastic Logic Reader with the nation's fastest 3G network through AT&T. This alliance is a pillar in our strategy to provide mobile business professionals with a device that delivers a great reading experience, and is fully connected through 3G and Wi-Fi to deliver easy access to digital content," said Richard Archuleta, CEO of Plastic Logic.

The Plastic Logic Reader is unique among its competitors due to its plastic display, which is based on the company's revolutionary plastic electronics technology. The eReader features the first ever, commercial high-quality plastic display. Its battery is expected to last days, instead of hours.

Financial terms of the deal have not been disclosed.

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