Sunday, July 5, 2009

BT Discontinues Phorm Behavioral Web Tracking

After several trials, BT is discontinuing use of Phorm's interest based advertising and web tracking software.

In a statement, Phorm said "given our public commitment to developing next generation broadband and television services in the UK we have decided to weigh up the balance of resources devoted to other opportunities. Given these resource commitments, we don't have immediate plans to deploy Webwise today. However the interest based advertising market is extremely dynamic and we intend to monitor Phorm's progress with other ISPs and with Webwise Discover before finalising our plans."