Wednesday, May 20, 2009

Limelight Acquires Kiptronic for Mobility and Monetization Expertise

Limelight Networks has acquired Kiptronic, a privately-held provider of dynamic solutions for device-optimized content delivery and monetization.
Kiptronic's services enable content publishers to deliver content and dynamic advertisements tailored to the mobile or connected device without making changes to their existing publishing, hosting, trafficking, or reporting platforms. Kiptronic's web-based tools help advertisers dynamically detect and serve dynamic video ads to connected devices with the same ease and functionality as when they are served to web browsers. Kiptronic's open-platform approach includes integration with DoubleClick DART for Publishers and Microsoft Atlas AdManager, part of the Atlas Publisher Suite. Financial terms were not disclosed.

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