Sunday, April 5, 2009

Sprint Launches Two New Marketing Campaigns

In two new advertising campaigns, Sprint asks wireless users timely questions and provides the answers. "For the Now Network" campaign they ask, how many people are updating their status on a social networking site during a business meeting from their mobile phone? How many people are responding to an e-mail on their mobile phone? Or how many accidentally hit 'reply all?" And for the value-focused campaign, Sprint wants to know, how will people react when a wheelbarrow full of quarters is shoveled into a fountain? Or a bag of dollar bills is dropped into a garbage can? Why would anyone throw away their money?