Monday, April 27, 2009

Online Video Surges 11% in March over February

U.S. Internet users viewed 14.5 billion online videos during the March, representing an increase of 11 percent versus February, according to the latest data from the comScore Video Metrix service.

In March, Google Sites once again ranked as the top U.S. video property with 5.9 billion videos viewed (40.9 percent online video market share), with accounting for more than 99 percent of all videos viewed at the property. Fox Interactive Media ranked second with 437 million videos (3.0 percent), followed by Hulu with 380 million (2.6 percent) and Yahoo! Sites with 335 million (2.3 percent). March represented the first time Hulu has cracked the top three in the ranking of videos viewed.

Nearly 150 million U.S. Internet users watched an average of 97 videos during the month. Google Sites eclipsed the 100 million online video viewer threshold once again, after first achieving the milestone in December 2008. Fox Interactive ranked second with 55.2 million viewers, followed by Yahoo! Sites (42.5 million) and Hulu (41.6 million).

Other notable findings from March 2009 include:

  • 77.8 percent of the total U.S. Internet audience viewed online video.

  • The average online video viewer watched 327 minutes of video, or nearly 5.5 hours.

  • 99.7 million viewers watched 5.9 billion videos on (59.1 videos per viewer).

  • 47.4 million viewers watched 349 million videos on (7.4 videos per viewer).

  • Hulu accounted for 2.6 percent of videos viewed, but 4.9 percent of all minutes spent watching online video.

  • The duration of the average online video was 3.4 minutes.

See also