Sunday, April 19, 2009

MobiTV Explores a New Business Model for Mobile Television

MobiTV, in partnership with Sinclair and PBS, unveiled a new business model for mobile television that combines some free content with subscription-based programming. At the National Association of Broadcasters Show (NAB), the companies are showing
mixTV -- combining free Mobile DTV content with a subscription based 7-day window of on-demand programming. The goal is to open multiple new monetization opportunities for broadcasters, mobile network operators and content providers while providing a compelling user experience for consumers. MixTV also supports interactivity, audience measurement and dynamic ad insertion via mobile broadcast, or on-demand content over existing wireless networks.

For the NAB Show demonstration, mixTV will feature a combination of Mobile DTV from PBS (KLVX) and the CW (KVCW), with a seven-day library of all previously broadcast content available on-demand over Mobile WiMAX.

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