Tuesday, April 14, 2009

Deutsche Telekom's "Rain of Flowers" Marketing Campaign

Deutsche Telekom is covering the Berlin television tower at Alexanderplatz with the "longest love message in the world" as part of a new "Rain of Flowers" marketing campaign.

"With its brand promise 'Life is for sharing', Deutsche Telekom wants to help those who want to share special moments with others," explained Hans-Christian Schwingen, Head of Brand Strategy and Marketing Communication.

During the FIFA World Cup in 2006, DT transformed the sphere of the TV tower into a landmark ball commemorating the event.

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