Tuesday, March 3, 2009

YouTube Surpasses 100 Million U.S. Viewers

U.S. Internet users viewed 14.8 billion online videos during January 2009, representing an increase of 4 percent versus December 2008, according to comScore. YouTube led the growth charge, accounting for 91 percent of the incremental gain in the number of videos viewed versus December, as it surpassed 100 million viewers for the first time.

In January, Google Sites once again ranked as the top U.S. video property with 6.4 billion videos viewed (43 percent online video market share), with YouTube.com accounting for more than 99 percent of all videos viewed at the property.

Fox Interactive Media ranked second with 552 million videos (3.7 percent), followed by Yahoo! Sites with 374 million (2.5 percent) and Viacom Digital with 288 million (1.9 percent). Megavideo climbed 15 percent (103 million videos) in January to capture a spot in the top ten for the first time.

Some other findings:

  • More than 147 million U.S. Internet users watched an average of 101 videos per viewer in January.

  • 76.8 percent of the total U.S. Internet audience viewed online video.

  • The average online video viewer watched 356 minutes of video (approximately 6 hours), up 15 percent versus December.

  • 100.9 million viewers watched 6.3 billion videos on YouTube.com (62.6 videos per viewer)

  • 54.1 million viewers watched 473 million videos on MySpace.com (8.7 videos per viewer).

  • The duration of the average online video was 3.5 minutes, up from 3.2 minutes per video in December.

  • The duration of the average online video viewed at Megavideo was 24.9 minutes, higher than any other video property in the top ten.

See also