Monday, March 30, 2009

Sprint Forms Standalone Business Markets Group

Sprint has established a new business unit dedicated solely to enterprise and government customers. The Business Markets Group is staffed by more than 4,000 sales, support, marketing and operations personnel.

Previously, Sprint managed its business, government and consumer sales under an umbrella organization. The new and separate unit brings Sprint's business, government, 4G, IP wireline, international and strategic alliance teams into a distinct sales and marketing organization with a singular focus on business and government customers. Additionally, Sprint will continue to provide those customers with enhanced customer care services, including individualized support from specially-trained agents for business and government customers.

"Sprint is in a unique position with regard to its technology deployment and applications capabilities," said Paget Alves, president of Business Markets Group, Sprint. "We have the nation's most dependable 3G mobile broadband network,* 4G capabilities that are well ahead of our competitors, the fastest national push-to-talk network, and Sprint's leadership in wireless-wireline integration. As a result, we can deliver productivity-enhancing solutions at a time when economic pressures make that especially important to our business customers."

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