Wednesday, March 25, 2009

Harmonic Supplies Video Compression for New AT&T "CruiseCast"

RaySat Broadcasting Corporation has contracted with Harmonic to provide video compression and stream processing solutions for the new AT&T CruiseCast mobile TV service.

AT&T CruiseCast plans to deliver 42 channels of family satellite TV and radio programming to vehicles in the U.S. The service will be aimed at vehicle "rear seat entertainment systems."

Harmonic's DiviCom Electra 5400 standard definition (SD) MPEG-4 AVC (H.264) encoders, ProStream 1000 stream processing platform and NMX Digital Service Manager were deployed as part of the solution. Terms of the agreement were not disclosed.

The technology used for the AT&T CruiseCast service will overcomes line-of-sight obstacles such as overpasses, buildings, trees or tunnels to deliver television programming to cars, non-commercial trucks and SUVs. RBC, a privately held U.S. company, is working with AT&T Business Development to introduce the new product to the marketplace.