Wednesday, February 18, 2009

EB Works with Intel and Ericsson on Mobile Internet Device Design

Elektrobit (EB) announced plans to bring a sleek, battery-efficient MID reference design to market in 2009. The design is based on Intel's second generation MID platform codenamed "Moorestown" scheduled to come to market by 2010. EB, which is licensing its MID reference design to equipment suppliers, said it is focused on higher value capabilities that could be integrated in a MID, such as enhanced navigation software that utilizes online data and services. It will also feature an optimized, next-generation touchscreen user interface, built on the latest 3D and future-forward haptics technologies incorporating sensation-based feedback and control at the user interaction-level.

"The Mobile Internet Device market segment continues to take hold with a broad range of devices now shipping in the marketplace," said Pankaj Kedia, Director of Global Ecosystem Programs in Intel Corporation's Ultra Mobility Group. "EB has been an early innovator in the MID segment with reference designs based on the Intel Atom processor and now based on our next generation "Moorestown" platform. The combination of high performance, software compatibility, and low power being delivered by the Intel roadmap, combined with EB's technical innovation and business model approach, will make it easier for our customers to bring new sleeker MIDs to market."

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