Monday, January 5, 2009

Motorola Unveils "Carbon Neutral" Mobile Phone Made from Recycled Plastic

Motorola introduced the first mobile phone made using plastics comprised of recycled water bottle. The MOTO W233 Renew is described as "the world's first carbon neutral phone." Through an alliance with, Motorola offsets the carbon dioxide required to manufacture, distribute and operate the phone through investments in renewable energy sources and reforestation. The phone has earned's CarbonFree Product Certification after an extensive product life-cycle assessment.

When designing the packaging, Motorola was able to reduce its size by 22 percent and the box and all of the materials inside are printed on 100 percent post-consumer recycled paper. In addition, a postage-paid recycling envelope in box makes it easy for the consumer to return his or her previous mobile phone for recycling at no cost.

"Today, natural resources, energy and time are more precious than ever before," said Jeremy Dale, corporate vice president, global marketing, Motorola Mobile Devices. "From the product's design, to the packaging to our partnership with, we wanted to ensure that this device makes the right impact with consumers and the environment."