Thursday, January 8, 2009

Lenovo Rolls Outs Nortel's web.alive Virtual World Application

Lenovo is using Nortel's web.alive application in a new online virtual store for consumers. The Lenovo "eLounge" virtual store allows shoppers to create personalized avatars to walk around the 3D virtual store and browse through products while interacting with other shoppers and sales staff from around the globe.

Shoppers can also attend product demonstrations or tutorials given by the virtual store staff. People can build social/virtual shopping communities/groups and host online shopping get-togethers with their network of friends, family and associates -- a concept defined as assisted e-commerce or social shopping.