Thursday, January 29, 2009

Devicescape Survey Finds a Willingness to Pay for Citywide Wi-Fi

An overwhelming number of Wi-Fi users expect Wi-Fi while on the road (91%) and there is a willingness to pay for it, especially if it is bundled as part of a 3G subscription, according to a survey of more than 2,700 Wi-Fi users conducted by Decipher, Inc. on behalf of Devicescape and other Wi-Fi leaders. Some other key findings of the"Devicescape Wi-Fi Report": showed:

  • Most respondents want citywide Wi-Fi (84%) and, surprisingly, many are willing to pay for it (56%) as they would a utility;

  • When traveling, the most-often used device for accessing Wi-Fi was the smartphone, such as an iPhone (vs. laptops);

  • The overwhelming majority of smartphone users (81%) prefer using Wi-Fi over 3G for browsing Web sites, downloading data, Google searches and sending e-mail;

  • 86% of respondents want OEMs to build Wi-Fi into their handsets;

  • 82% of respondents want the service provider to provide an overall 3G/Wi-Fi data package

  • "Complicated login screens" was the most common frustration consumers had when attempting to connect to a Wi-Fi hotspot.

  • Many of the statistics within the UK and mainland Europe were similar to the US, but one significant difference is that Nokia is the most used device tapping into Wi-Fi, more than laptops and iPhone users.

"This data reflects the fact that people recognize that Wi-Fi -- a technology they know and love on PCs and home entertainment systems -- is also a great way to stay connected with their handsets," said Kelly Davis-Felner, marketing director of the Wi-Fi Alliance. "Wi-Fi delivers a terrific user experience for web surfing, downloading multimedia content, and doing voice calls, so it has become a must-have feature on all the coolest phones."

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