Sunday, December 7, 2008

Cisco Introduces Media Experience Engine

Cisco introduced its Media Experience Engine (MXE) 3000, a media processing appliance that helps enterprises to simplify live and on-demand media sharing across PCs, mobile devices and other digital screens, by formatting video and rich media for viewing on any device.

The platform provides the ability to encode a single source of content so that it is playable on any device. It also delivers real-time post production and processing capabilities such as watermarking, voice and video editing, text and image overlays and noise reduction to create customized broadcast quality video experiences.

Cisco is positioning the Media Experience Engine as the first in a series of products for transforming enterprise networks into "medianets."

"The Internet and IP networks as we know them are changing," said Marthin De Beer, senior vice president of Cisco's Emerging Technologies group. "In the near future, 90 percent of consumer network traffic will be video and rich media, and new medianet technologies and devices will drive the evolution not only to new networks, but immersive new experiences made possible by combining video, rich media, voice and data on a single networked platform. As businesses look to reduce costs and increase productivity, medianet solutions will enable new methods of networked collaboration and virtualization, such as seamless language translations over Cisco TelePresence, which will eliminate communication barriers in the workplace."