Monday, October 6, 2008

Orange Rolls Out New Branding Campaign in France

Orange has rolled out its new branding campaign in France. The corporate vision, built around the theme "Plus loin ensemble" ("Together we can do more"), was first launched in the United Kingdom (July), followed by Moldova (August), and Romania, Austria and Kenya (September).

Orange said the new image reflects the profound changes in the Group over the past few years. It is based on the idea of pushing back the frontiers between different nationalities and cultures thanks to new technology.

The French version of the worldwide campaign, created by the Publicis Group and presented for the first time this summer, expresses the idea in which people themselves define who they are, what they can achieve and how they find their place in society through their contacts with other people. In short, this campaign, which is based on the idea that "I am nothing without them and with them I can do everything", has been developed to act as a catalyst and encourage people to think and put personal effort into whatever they undertake, in the same way that Orange develops and presents its products and services.htttp://

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