Tuesday, October 7, 2008

Orange Advances its “Content Everywhere�? Strategy

Orange is advancing its three screen "Content Everywhere" strategy in France with the upcoming launch of "Orange cinema."

Orange cinema series includes a main "feature film" channel, called Orange cinemax, which is available in HD and groups together the best of recent films and TV series that have never before been seen in France. The offer also includes four other channels that are organized along the themes of family, action, arthouse and classics.

  • Orange cinemax: all the blockbusters exclusive to Orange and in High Definition

  • Orange cinehappy: cinema for all the family

  • Orange cinechoc: all types of action film

  • Orange cinenovo: a reference in independent cinema

  • Orange cinégéant: cinema classics at your fingertips

To acquire the content, Orange announced agreements with leading studios, including Warner Bros, Metro Goldwyn Mayer, HBO, Gaumont, BAC Films, Wild Side Films and Fidélité Film.http://www.orange.com

See also