Tuesday, September 9, 2008

YouTube Draws 5 Billion U.S. Online Video Views in July 2008

In July, Google Sites once again ranked as the top U.S. video property with more than 5 billion videos viewed (representing a 44 percent share of the online video market), according to comScore. In total, more than 11.4 billion videos were viewed in the U.S., for a total duration of 558 million hours during the month.

Fox Interactive Media ranked second with 446 million videos (3.9 percent), followed by Microsoft Sites with 282 million (2.5 percent) and Yahoo! Sites with 269 million (2.4 percent). Hulu ranked eighth with 119 million videos, representing 1 percent of all videos viewed.

Some other key points from comScore:

  • More than 142 million U.S. Internet users watched an average of 80 videos per viewer in July.

  • Google Sites attracted the most viewers (92.1 million), who watched an average of 55 videos per person.

  • Fox Interactive attracted the second most viewers (54.9 million), followed by Yahoo! Sites (37.6 million) and Microsoft Sites (32.6 million).

See also