Sunday, September 7, 2008

AT&T Picks Yahoo! as the Default Mobile Search Engine

AT&T has selected Yahoo! "oneSearch" as the default mobile search engine for the AT&T MEdia Net portal. AT&T is the first U.S. carrier to integrate Yahoo!'s mobile search service directly into their portal.

Specifically, Yahoo! oneSearch will provide customers who search AT&T MEdia Net with access to news, financial information, weather conditions, Flickr photos and Web images, as well as Web and mobile web sites. Yahoo! oneSearch will also display relevant ringtones, wallpaper, games and other content available in the AT&T MEdia Mall within search results, eliminating the need for customers to search within a separate window for downloadable content. AT&T's YELLOWPAGES.COM will provide local search information to customers as part of the agreement.

Also beginning today, Yahoo! will provide mobile-sponsored search advertising within mobile search results conducted through the AT&T MEdia Net portal.http://www.att.com

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