Thursday, June 26, 2008

OKI Develops Audience Rating Information System for IPTV

Oki Electric Industry introduced an "Audience Rating Information System" for IPTV aimed at the Japanese market. The system collects viewership data to enable broadcasting companies to improve their services. The system is designed to enable service providers, with the authorization of users, to obtain information about when and which channel and programs the users watched. The system will collect the viewership data in the form of an "audience rating library" on the user's device, which will then be encrypted, sent to and registered in the database server at the IPTV distribution center. This information will then be printed out as viewership reports which service providers can offer to program producers.

OKI said it is proposing the technology to ASTAP, Asia's communication standard organization and FG-IPTV in the ITU.

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