Sunday, May 11, 2008

Qualcomm Supports MediaFLO and International ISDB-T Mobile TV Standards

Qualcomm demonstrated the capability to support the MediaFLO and International Integrated Services Digital Broadcasting-Terrestrial (International ISDB-T) mobile TV standards on a multi-mode handset. The demonstration used Qualcomm's Universal Broadcast Modem (UBM) chipset, Qualcomm said this technology demonstration illustrates that MediaFLO technology can complement the free-to-air ISDB-T One-Seg standard used in Japan and the ISDB-TB standard used in Brazil to enable a mix of free and paid mobile broadcast content and services to drive consumer adoption and revenue.

"To date, the mobile broadcast deployments in Asia have been successful in driving handset adoption, but so far have not generated a strong return on investment for the mobile TV service providers," said Neville Meijers, senior vice president and general manager of Qualcomm MediaFLO Technologies. "Demonstrating MediaFLO and International ISDB-T standards on a single, multi-mode handset illustrates a clear path for monetizing mobile TV services through a hybrid free / pay TV service offering that leverages the popularity of free TV with the revenue potential of subscription-based content and value added services."