Monday, May 5, 2008

CableLabs Signs Tru2way Branding License with Samsung

CableLabs and Samsung announced a new "tru2way" license agreement that provides consumer electronics device manufacturers a streamlined license for their retail products to interface to 2-way interactive cable networks. Samsung Electronics is the first consumer electronics manufacturer to sign this new agreement.

The agreement consolidates, clarifies, and provides an alternative to the existing CableCARD-Host Interface License Agreement (CHILA), and the OpenCable Application Platform Implementer Agreement. The tru2way License Agreement is available to any consumer electronics manufacturer on a nondiscriminatory basis.

  • In January 2008, CableLabs unveiled a new “tru2way�? brand to succeed use of the term “OpenCable Platform�? as it applies to the marketing and branding of the interactive video platform for consumers and in retail markets. The tru2way technology enables consumers to access two-way digital cable programming without the need for a cable operator-supplied set-top box and is capable of supporting all cable services now delivered to devices currently leased to consumers as well as future services written to the tru2way technology. Major cable operators have committed to deploy support for the tru2way platform in service areas covering more than 90 million U.S. homes by the end of 2008.