Sunday, April 20, 2008

NSN to Provide Usability Consulting for China Mobile Beijing

Nokia Siemens Networks has been selected by China Mobile Group Beijing Ltd. (CMBJ) to provide its Usability Consulting Service, focusing on the company's color ring back tone service and web portal user experience. Color ring back tone service refers to customized music or greeting instead of traditional sound someone hears when calling a mobile phone.

Nokia Siemens Networks said this optimization project has resulted in monthly revenue of some functions increased by 2 - 4 times, while subscriber activity levels and customer satisfaction have also dramatically improved. Together the two parties have applied usability study methodology into the design and development of value-added mobile products.