Wednesday, April 9, 2008

Level 3 Introduces Content Delivery for Extended Libraries

Level 3 Communications introduced a Content Delivery for Extended Libraries (CDXL) service that it hopes will allow publishers to more easily host online and monetize their long-tail content (archived audio and video files that are less frequently accessed). The service is aimed at content owners/aggregators, sports leagues, broadcasters and user generated content sites with large digital libraries.

The new service, which is offered by Level 3's Content Markets Group, leverages the company's Content Delivery Network and its highly scalable origin storage solution, Level 3 has introduced proprietary intelligence into its infrastructure which enables content to be delivered dynamically on the optimal path to end users. The dynamic intelligence built into Level 3's CDXL solution automatically positions customer content on the Level 3 infrastructure based on popularity and removes the need for customer guesswork about which assets will be popular in certain regions at any given time.

"Our customers with large content libraries have been looking for an economic solution to enable them to monetize their substantial digital assets," said Grant van Rooyen, president of Level 3's Content Markets Group. "We believe that the business of providing a solution for the efficient delivery of entire libraries of content, not just the most popular titles, will be increasingly important as online content distribution matures. Level 3 is excited to deliver a solution that enables customers like Libsyn to build a viable business model for monetizing their long-tail content."