Sunday, January 27, 2008

Helio Reaches Nearly 200,000 Subscribers, ARPU at $85

Helio, the U.S. joint venture between SK Telecom and EarthLink, announced some key usage statistics for its mobile service.

  • Helio has nearly 200,000 subscriber.

  • Average revenue per user (ARPU) is over $85, well above the industry average.

  • Helio users have an average of over 550 text messages per member per month, many times the industry average

  • Instant Message penetration 3 times the industry average

  • 95% of Helio brand members access the Web through their mobile device versus an industry average of about 13%

  • Each month, 60% of Helio brand members access MySpace via their Helio and average nearly 500 page views

  • 57% of Ocean users downloaded Helio's exclusive YouTube application within two weeks of its launch

In addition, Helio announced that founding CEO Sky Dayton has been named non-executive Chairman of Helio's Board of Directors, and Wonhee Sull, formerly Helio's President and COO, has been elevated to CEO.