Sunday, November 4, 2007

Reliance to Power IPTV with Microsoft Mediaroom

India's Reliance Communications has selected Microsoft Mediaroom IPTV software platform for its IPTV service, which is expected to launch by March 2008. The contract was announced by Anil D Ambani, chairman, Reliance Communications, and Steve Ballmer, chief executive officer of Microsoft, at a press event in Mumbai. Reliance Communications shall have the exclusive deployment right for the platform in India. Financial terms were not disclosed.

Reliance's IPTV service, powered by the Microsoft Mediaroom platform, will allow Reliance to deliver personalized TV experiences with several advanced features, such as video on demand (VOD), digital video recording (DVR), instant channel changing, and personal media sharing. Reliance plans to offer both SD and HD content.