Tuesday, October 16, 2007

BlackArrow Unveils Ad-Management System for Viewer-Controlled Video

BlackArrow, a start-up with offices in New York City and San Mateo, California, unveiled its platform for dynamic advertising across broadband, video-on-demand (VOD) and ultimately digital video recorder (DVR) playout environments.

The BlackArrow system manages, delivers and measures targeted advertising for video, enabling content providers, advertising agencies and distributors to reach consumers who are increasingly controlling where, when and how they watch video content.

The company also announced the appointment of Dean Denhart, previously chief technology officer of Knight Ridder Digital, as president and chief executive officer.

In addition, BlackArrow secured $12 million in Series B funding. The financing includes investments from Cisco Systems, Comcast Interactive Capital, Intel, Mayfield Fund and Polaris Venture Partners.



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