Monday, September 17, 2007

Ooma Launches a Premium Consumer VoIP Service

ooma, a start-up based in Palo Alto, California, launched a new consumer VoIP service featuring designer-look CPE, unlimited US calling and premium features, including the ooma "Instant Second Line" and the ooma "Broadband Answering Machine" with no additional monthly fees.

Direct sales of ooma systems are being offered at introductory pricing of $399 for each ooma Hub device and $39.95 for each ooma Scout device. The company plans to raise the price to $599 in 2008, once the introductory period is over. There are no monthly fees. The company's philosophy is that the market should move from service-oriented to device-oriented. Once you purchase their device, you own the ooma dialtone.

The ooma Hub device attaches to your high-speed Internet connection and a regular telephone or digital phone station. The Scout device extends the system to anywhere in the house with a standard phone jack.

  • ooma has secured $27 million in venture funding from, among others, Draper Fisher Jurvetson, The Founder's Fund, Worldview Partners, Draper-Richards and WI Harper in a series A and B round.