Monday, September 17, 2007

Microsoft and Show GPS-aware Mobile Search

Sprint and Microsoft introduced a fully integrated GPS location-aware mobile search service for the U.S. The service enables Sprint customers to:

  • Search the entire Web, local listings and maps, and Sprint's mobile content catalog using the same familiar search box powered by Live Search, on the Sprint mobile Web home page.

  • Use Sprint's built-in GPS capabilities to automatically find local businesses and listings nearby quickly and easily without needing to
    manually enter location information. Sprint said the GPS-enabled functionality would require the use to give permission before the phone would be allowed to identify their location.

Voice search with visual results by Live Search for mobile using Tellme technologies will also be available on select Sprint phones as a separate download. Users will be able to simply say the business listing and then see the search results on the screen.

The enhanced Sprint mobile search experience powered by Live Search is immediately available at no additional cost to Sprint data subscribers on most data-enabled Sprint phones. On select Sprint phones, voice search will be available to customers as a free download. Standard data charges apply.
  • Sprint and Microsoft initially announced their strategic alliance in November 2006, when the companies launched combined mobile content and local listings search capabilities and committed to delivering GPS-enabled search.