Sunday, September 9, 2007

AT&T Kicks Off New Marketing Campaign

AT&T kicked off a new "Your Seamless World" corporate ad campaign designed to underscore that AT&T is now "a mobility-centric company capable of meeting the needs of today's mobile lifestyles."

AT&T said its new ads will convey a younger, edgier and more contemporary style -- all attributes closely associated with wireless.

Borrowing from its wireless group, AT&T has also embraced orange as the primary color in its palette; blue will remain the color of the corporate logo and function as a color in a secondary, complementary color palette. Ads, company signage and even the company's Web site are all undergoing a color makeover.