Wednesday, September 19, 2007

Alcatel-Lucent Acquires Tamblin for Interactive TV Apps

Alcatel-Lucent has acquired Tamblin, a privately held software company that provides applications and tool kits enabling IPTV users to find, connect and interact with brands and entertainment they care about. Financial terms were not disclosed.

Tamblin's primary product suite, i-ZoneTV, is an application creation and management system developed for the TV broadcast industry. Clients include broadcasters, network operators, brands and media and advertising agencies such as the BBC, ITV, BSkyB, Channel Five, Sky Media, Flextech/Telewest, Disney Channel UK, The Community Channel, and Bubblehits. Tamblin is based in London. Tamblin's 13 person staff will join Alcatel-Lucent's convergence business activities within its multimedia and payment team.

Alcatel said service providers can use its interactive TV applications, now enhanced by the Tamblin software, with their existing IPTV middleware to offer their subscribers a unique TV experience that lets them interact with their favorite brands and entertainment services.