Thursday, August 9, 2007

Nielsen Completes Acquisition of Telephia, Inc.

The Nielsen Company completed its acquisition of San Francisco-based Telephia, a provider of syndicated consumer research to the telecom and mobile media markets.

Nielsen said the deal puts it at the forefront of independent measurement and analysis of media and data content on mobile devices worldwide. It also accelerates Nielsen's strategy of providing clients with measurement and analysis of consumer behavior and media use across all platforms.