Tuesday, August 28, 2007

Blockbuster Israel Deploys Orca for IPTV and WebTV

Blockbuster Israel, a franchise of the U.S. DVD rental firm, is using Orca Interactive's RiGHTv middleware platform for the delivery of digital video services. The project was valued at US$3 million.

Using Orca's new combined solution, Blockbuster Israel will launch a new Internet service for progressive download of up-to-date digital content over PCs by the end of the year. In early 2008, Blockbuster Israel plans to provide an IPTV-ready STB to enable TV connectivity from the PC and advanced services such as Push VOD and HDTV, followed by a complete digital TV offering.

Orca's new WebTV offering includes progressive download and push VOD capabilities over PCs and STBs, in addition to other services such as PVR, home media and high definition television based on VOD push. The combined IPTV and WebTV platform supports the new WebTV capabilities alongside IPTV services such as video-on-demand and live television. The WebTV-powered RiGHTv middleware platform continues to provide connectivity to OSS/BSS systems, enabling service providers to efficiently operate both services.