Tuesday, June 26, 2007

Nielsen to Acquire Telephia for Consumer Telecom Research

The Nielsen Company agreed to acquire San Francisco-based Telephia, which offers syndicated consumer research to the telecom and mobile media markets. Telephia and Nielsen are both privately held companies and financial terms were not disclosed.

Telephia provides technology-based measurements of consumer behavior, product quality, and consumer attitudes, especially for the mobile sector. The acquisition expands Nielsen's ability to measure the rapidly expanding mobile content delivery industry, where today there are more than 232 million wireless subscribers in the U.S.


See also