Tuesday, May 15, 2007

Deutsche Telekom Readies "Grenzenlos Zuhause" Campaign

Deutsche Telekom will launch a marketing campaign on May 19 with the aim of simplifying its brand identity. The aim is to be the leading provider in Germany with the new "one company" identity.

In Germany, Deutsche Telekom offers its customers in the consumer market services predominantly under the two brands T-Home and T-Mobile. T-Home will offer services for the home and T-Mobile for on the move. T-Systems is the brand for business customers. Deutsche Telekom will remain the corporate brand in terms of corporate identity and corporate design.

The T-Home teaser campaign will start on May 19, 2007; the campaign will be continued with a range of product offers under the motto "Grenzenlos Zuhause" (limitless home) from June. The existing T-Com brand will be absorbed into the T-Home brand.

Tribal DDB as well as Saatchi + Saatchi, both of which have worked with Deutsche Telekom for many years, will exclusively support the company nationally and internationally in its advertising and communication for the T Deutsche Telekom, T-Home and T-Mobile brands.


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