Monday, May 14, 2007

AOL Acquires Third Screen Media for Mobile Ad Serving

AOL has acquired Third Screen Media, the leading mobile advertising network and mobile ad-serving and management platform provider. Third Screen Media will operate as a wholly-owned subsidiary of AOL's division. Third Screen Media will continue to be headquartered in Boston. Financial terms of the deal were not disclosed.

"AOL is one of only four at-scale advertising businesses on the Internet, and the acquisition of Third Screen Media gives us a very strong position in the fast-growing mobile space," said Randy Falco, Chairman and CEO of AOL.

Third Screen Media connects advertisers, publishers and mobile phone carriers on a common platform, allowing ads to be managed and delivered via WAP, downloadable applications, SMS, MMS and mobile video.

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